Hi, I'm Erin!
I’m a marketing and communications strategist, and I love my work. But before I dive into that, let me tell you a little bit about how I got here.
I’ve always been passionate about writing.
As a deeply inquisitive person who always wants to know why, growing up, I dreamed of becoming a journalist. However, when I started college in 2005, journalism was on the brink of massive disruption, so I chose to study political science instead.
I feel deeply engaged when I’m considering the complex systems that govern our world, so studying political science and its related fields and subfields came naturally to me.
My dream of writing converged with what was emerging from media and journalism at the time I was entering my career: the democratization of publishing, the rise of online brand storytelling and content marketing. Writing and creating other forms of content for brands and organizations quickly became my bread and butter.
So. Though I didn’t anticipate working in marketing and communications, I quickly took to it, realizing how powerful, dynamic, multidimensional, and utterly relevant it is.
When it comes down to it, products and services are just ideas, and by understanding marketing strategy, one understands the best way to spread ideas. Spreading ideas, sharing what I learn, and analyzing and synthesizing information is integral to my being and is what I’ve always wanted to accomplish by writing, anyways. Self expression and sharing what I think is a fundamental aspect of my nature, which, without a proper outlet, burns me up inside.
Writing originally brought me to this occasionally maddening, always intriguing field of marketing, and working with thoughtful teams on interesting projects that engage my intellectual and creative capacities keeps me here.
I’m grateful to have marketing and communication strategy as an additional lens through which I can view this world. I’m grateful to know how to wield this double-edged sword.
Researching topics in science and ecology, agriculture, economics and finance, psychology, technology, art, health and wellness and more consumes a lot of my free time. I take great pains to consult primary sources. My curiosity is boundless.
I also love to be in the kitchen and outside. In 2013, I took a NOLS course, where I spent 30 life-changing days immersed in the Alaskan wilderness. This intimate experience with living so deliberately in nature stirred something deep inside me that continues to guide me. This led me to avidly pursue rock climbing in the most dramatic, wild and inspiring places on the planet over the past 7 years.
In 2020, I unexpectedly had a transformational awakening around my disconnected, Western relationship with food thanks to studying Masanobu Fukuoka, which has turned out to be just the beginning. I unwittingly lost 10 pounds in my quest to support local food producers, source locally grown food and revolutionize my kitchen.
I continually seek to live a life which allows me to contemplate the Great Way, the path of spiritual awareness which involves attentiveness to and care for the ordinary activities of daily life.