Hi, I'm Erin.
Social-first marketer and distribution engineer for emerging tech brands.
Profile
Systems thinking is how I’m wired. Marketing and communications is where I’ve put it to work. I direct cross-channel orchestration for social-first earned, owned, and paid media, and engineer the systems that bring brands and products to life.
I grew Instagram thirteen-fold for one of the most influential voices in biohacking and longevity, produced events featuring some of the biggest names in outdoor sports, and led new media, content production, and the X timeline for major institutions and ecosystems in crypto.
One common thread across all of it: everything that reaches an audience is the visible surface of a much larger web of the relationships, conversations, and decisions beneath it, and it always connects to the company strategy.
A social post is never just the copy and the graphic you see. An exclusive is never just the story you read. An ad read is never just a script. That is what makes this moment in knowledge work so exciting. We now have a way to structure and operationalize all of this context across an organization so that the work compounds, which is what my next chapter is all about.
I’m drawn to high-agency companies with an exceptional product and real demand, whether they’re just getting started, approaching a key inflection point, or scaling quickly. Depending on the company, the work could fall within new media and internal or external communications, or strategy and operations. Possible roles include:
- Founding Marketer
- Content and Narrative Lead
- Internal Communications Manager
- Chief of Staff
- Social Media Strategy and Operations Lead
- Strategic Project Manager
- Distribution Engineer
- New Media Strategist
Social has been my primary discipline and the vantage point from which I’ve operated and led change within the wider organization. I want to use that perspective to orchestrate the narratives, systems, and teams that bring company strategy to life. When every part moves together, the result is a composition with coherence, depth, and force.
In 2013, I went on a NOLS expedition, where I spent 30 life-changing days immersed in the Alaskan wilderness. It was an astonishingly beautiful preview of the life I would eventually build. That deeply intimate experience of living so deliberately in nature stirred something deep inside me that never ceases to guide me. It's also what inspired me to start rock climbing. By way of climbing and mountain running, I've explored some of the most remarkable places on the planet and pushed far past my perceived physical and mental limits. Above all, I seek to challenge myself and challenge norms, pursue adventure and rigorous thinking, and cultivate mindfulness in ordinary activities.