Hi, I'm Erin.
I’m a marketing and communications strategist & manager who focuses on brand building, content marketing, and community activation. I love my work, but before I dive into that, let me tell you about how I got here.
I’ve always been passionate about …
Growing up I imagined becoming a journalist because I wanted to write about urgent problems facing our society. However, when I started college in 2005, the traditional media landscape was being upended, so I chose to study political science instead of journalism.
“The desire to write is like an affliction, which you’re either born with or you’re not.”
Eventually, I realized that the technology disrupting traditional media was actually incredibly compelling. It was democratizing publishing and empowering more people than ever to share their ideas. And I wanted to be apart of it. So I got into content marketing.
When it comes down to it, products and services are all based on ideas. Therefore, marketing products and services via compelling content is all about spreading ideas. So while writing originally brought me to marketing & communications, using it skillfully to push great ideas forward is what keeps me here.
I feel deeply engaged when considering complex systems that govern our world, so I spend a lot of free time studying. I believe that preserving native habitat, practicing indigenous, regenerative approaches to agriculture, and eating food from nearby are some of the most overlooked aspects of reducing the rate and intensity of human caused climate change. I’m also interested in scaling the circular economy and leveraging blockchain technology to radically decentralize institutions where power has been traditionally concentrated. My curiosity is boundless and I enjoy seeking out primary sources.
In addition, I love to be in the kitchen and outside. In 2013, I took a NOLS course, where I spent 30 life-changing days immersed in the Alaskan wilderness. This intimate experience with living deliberately in nature stirred something deep inside me that continues to guide me.
My experience in Alaska inspired me to start rock climbing. By way of climbing, I’ve explored some of the most inspiring places in North America and pushed into my physical and mental limits.
Above all, I seek to challenge myself and challenge norms, pursue adventure and rigorous thinking, cultivate mindfulness in ordinary activities, and use my marketing and communications skills for the betterment of the planet and society. As I continue on this journey, I fall more humbly and deeply in love with all that nature provides.